BERKELEY, Calif.– On the 28th of February, thirsty students reported that Golden Bear Cafe was promoting a new drink. Billed as an ‘alcoholic, Berkeley-themed’ product to ‘quench your thirst for knowledge,’ the label read, ‘Marc Fisher’s Hard Lemonade.’
The label continued:
A TASTE EXPERIENCE CURATED BY YOUR VICE CHANCELLOR
Traveling the slopes of Grizzly Peak and the rugged valleys of Strawberry Canyon, Marc Fisher has been searching for the most delectable lemons to create premium, top-shelf hard lemonade.
With the spirit of adventure, and the spirit of distilled corn liquor mixed with lemon-juice concentrate, Marc Fisher’s Hard Lemonade is the only UC Berkeley-owned alcoholic beverage. Just as your college years are an era of transformation between adolescence and adulthood, Marc Fisher’s Hard Lemonade is the perfect transition from childlike lemonade to frat-row alcohol abuse.
This bottle is our signature “California Gold” lemon flavor – but be on the lookout for our “Berkeley Blue” raspberry flavor!
Note: 70% of all proceeds go to ASUC senators’ office pizza parties