Incredible: Mom Negates Five Years of ‘Aerie Real’ Body Positivity Ads with One Passive Aggressive Comment
After the doe-eyed, huge-boobed, smooth-skinned supermodel Ashley Graham graced the cover of the Sports Illustrated swimsuit edition, women worldwide released a sigh of relief: the days of self-loathing and shame about our bodies were past us. Or so we thought.
According to Jenna Davis, a local second-year at UC Berkeley, a recent event undermined this national campaign. “Growing up, I was just inundated with images of Paris Hilton, Victoria’s Secret Angels, Kate Moss, and all these airbrushed, perfectly made up, stick thin models who made me feel awful. But then times started changing: Aerie started hiring models with different body types and stopped using Photoshop. Dove had their Real Beauty campaign. I finally understood that my body was nothing to be ashamed of, that I was beautiful,” Jenna said.
“Then I went home for the weekend and had a conversation with my mother.”
Over dinner, while passing a basket of rolls, Mrs. Davis kindly informed her daughter of the exact number of calories and grams of fat in the tasty carbohydrate, and recommended that “maybe she should slow down on the butter.” Following Jenna’s tears, Mrs. Davis suggested that her daughter was struggling with depression and that “going to the gym might help!”
Wow! Can Aerie survive this blow? Jenna, at least, is returning to normalcy: “After years of struggling with body image issues, I can now unequivocally say that I have come to terms with my inadequacy.” When asked about the future she reported she’s just excited to go jean shopping for a bigger size with her mom next month.